Everybody loves music. Everybody loves different music, and though this can be a great source of unity or disagreement, all music consists of similar qualities: meter and pitch. Any music without these qualities is universally considered to be of poor quality. But what further influences people's tastes? The simplest answer is 'life experience.' I like a good deal of rock and roll from the 50s-70s because I grew up on it. I dislike pop because my parents told me that it's a bunch of fake bullshit. I like hip-hop, but only if it's funny. I like Wagner and Acoustic Alchemy because I've always been interested in perfection and they deliver in their own special ways.

 

What makes music complete? What makes Steely Dan crisp and gloss; what makes Sonny and Cher average? Scott McCloud provides an applicable schema in Understanding Comics.

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Idea/Purpose - what is it trying to convey? emotion, content? what is it's purpose? entertain, unsettle, confuse, enrage, sadden?

 

Form - actual content

 

Idiom - genre - what are the music's main influences? European? African? inclusion of non-musical influence?

 

Structure - composition - rhythm, melody, harmony, dissonance, progression, dynamics, music theory, lyrics?

 

Craft - instrumentation, production

 

Surface - where we hear it? how do media formats change our perception of music?

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Our audience consists primarily of individuals who want to broaden their musical tastes, and secondarily of individuals who don't acknowledge the lack of novelty certain music. Although our beginnings are so-far highly opinionated, we are ultimately attempting to deliver people from the computer-altered, icon-driven, pop-electronica of the Madonnas and Britney Spearses of the world, into a world where music is quantitative and qualitative, like all other art.