1. Idea/Purpose : Our focus is music: the good, the bad and the canned.

2. Form : We will incorporate a highly example based format.

3. Idiom and Audience : We hope to offend as many people as possible. Not really, but it might happen unintentionally.

4. Rhetorical process : definition, evaluation, cause, analogy, idiom translation... yeah, all of those. Much of our multimedia content is already available on the internet. Technical editing is moot. Write profusely.

5. Exportable versions: 'zine. Duh. The physical will take form based upon the mutable e-content. The paper zine will prompt internet access for audio examples.